Brand Mysore: Make Your AYRI Plans Now


Somanthpur Temple, Mysore

Emerging from the shadow of its cosmopolitan neighbour Bangalore, Mysore, witnessing a flurry of activities on many a fronts, is all set to evolve as a brand…Making the task of building ‘Brand Mysore’ easier are the Information Technology (IT) majors, who have committed to invest crores [tens of millions] of Rupees and create thousands of jobs here.

Because so many IT professionals are expected to move to Mysore in the near future, real estate values in some areas of Mysore have doubled recently, according to an article in the Deccan Herald about the business side of Mysore.


Downtown Mysore

What does this mean for Ashtangis looking to experience Mysore’s rich history and regal past and absorb some of its distinct character and quaint charm on the cheap (relative to Western costs)? Any thoughts from repeat visitors to Mysore?

Though Mysore lagged behind Bangalore which is located just 140 km away, by at least three decades in terms of industrialisation, the royal city could take on the State capital as it scored better in offering good quality of life, pollution-free atmosphere and live up to its reputation of being a centre of education and knowledge, according to the IT honchos of the city. –Deccan Herald, August 28, 2006


The pool at Infosys. Does Google have a pool like that?

I love the juxtaposition of the ultra-modern headquarters of Infosys – the first company from India to ring the opening bell on the Nasdaq stock exchange – and the ancient beauty of India. If you do, too, check out this Flickr photoset, The New India (only 10 photos). We touched on this juxtaposition a little in a prior post, What India Do You See?

While I think we all know these kinds of changes are occurring throughout India, I think it’s super interesting to read the concrete details as it applies to Mysore, the home of Ashtanga yoga.


The Bucolic Grounds of the Mysore Palace
(one of about one million photos of Mysore Palace on Flickr)

A similar optimism was evident among the members of the IT Professional Forum, Mysore chapter, who said IT business in the city was expected to grow 300 per cent during the next few years and the quality manpower output from the University of Mysore and other institutions was set to fuel the city’s IT ambitions. With nearly 7,000 English speaking graduates emerging from the city’s educational institutions, the stage was also set for the entry of Business Process Outsourcing firms.

If you like photos of traditional India, I recommend babasteve’s Flickr photostream, which we’ve highlighted in an AshtangaNews post. For more about modern India and Mysore, I think Ashtangi, Russell of Mysore Musings has it right. He’s started an outpost of a legal firm in Mysore.


Inside Infosys. So gleaming white!

Maybe at some point, Mysoreans will visit the US to practice Ashtanga or begin taking up mat space at home at AYRI? It seems AYRI may still be a little pricey for most locals, even the more affluent. Presently, the first month of practice at Guruji’s shala in Mysore costs 27,900 rupees, while average per capita income in the Karnataka state of India (where Mysore is located) is 18,324 rupees annually. As comparison, presently the wealthiest one-third of households in Bangalore – one of the fastest growing (and wealthiest) cities in southern India, which the Deccan Herald


To be replaced by Gap ads?

article compares to Mysore – earn an average of 25,000 rupees monthly.

But according to the Deccan Herald,

The average Indian can look forward to an eight-fold increase in incomes over the next 40 years.

Thanks again to our friend and fellow Ashtangi, Bala, who continues to keep us up to date on India.

By the way, Wikipedia is a great source for learning more about the city of Mysore, Bangalore, Karnataka state, and even Ashtanga yoga.

Leave a Reply

Your email address will not be published. Required fields are marked *